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Qual o tipo de site indicado para o seu negócio

When it comes to creating a website for your business, it is not always quick which type of website may be suitable for your company. Often because you don’t know the variety of types of sites that exist, sometimes because you don’t know where the type of business can best fit with the information you have on a site.

In these cases, often the help of a professional who creates websites can make your job easier. Because it will be able to show you which site is the best fit for your business, and still have the guarantee that your site will be professional.

But that doesn’t mean you can’t already get a sense of what kind of site you want, so in today’s article, we’re going to talk about some of the types of sites that exist, so you can see which one will fit your business best.

The first thing to keep in mind is what is your internet business’ purpose? Before we get into more technical aspects about the difference between site types, it is necessary to understand the goals and expected results with an online presence. You wouldn’t open a physical store or office in your neighborhood if it wasn’t aligned with your business strategies, right?

Likewise, you need to understand what you actually want on the Internet and then think about the types of sites. Associating these characteristics with your business objectives, it is easier to understand which of the sites is the most recommended for your needs.

Institutional Site: As a rule these are sites that have a low to medium volume of content, as a rule the site content is more for informational highlighting about the company. it is suitable for both small and large companies.

One Page Site: Usually these are sites that have a low volume of content and this content is usually related to informative information about the company, but in a much smaller way than on an Institutional site, as all content is on just 1 page. It could be a website option for micro and small companies, startups or self-employed professionals.

Online Store: This site, whose main content is the sale of products, does not prevent content about the company, but the main focus of content will be for the sale of products, and may even sell the products directly from the store, thus having a medium or high level of content and both small and large companies can opt for this type of site, if the business consists in the life of products.

Landing page/Hotsite: These sites consist of one-off campaigns. If, for example, your business is going to have an event, workshop or has a new product that you want to publicize, you can create a website that only consists of publicizing this event. Therefore, it is a site that has a very low content, as it only focuses on promoting something punctual. Small and large companies can opt for this type of sites if they have something punctual to disclose. If your company does not have a website yet but wants to do a punctual launch, you can choose one of these.

Blog: These sites are sites generally used for reading articles that are relevant to the target audience. It can be added to texts, images and videos to make reading more appealing. It is a site that needs to be aligned with a good content marketing strategy, which can lead the reader to the action desired by the brand and can also range from small to large companies. Note that all sites may have a blog corner where they can share articles, but a blog site is the type of site that is more dedicated to companies that just want to focus on publishing articles and not so much on selling products or promoting the company in itself.

Business Platform: These sites end up having a little bit of everything from the sites mentioned above, they are sites that tend to have a lot of content, about the company, its products, they may also have specific areas on the site for sales of products as well as a blog zone. These sites are usually more for medium or large companies.

It is undeniable that brands need to be present on the Internet, nowadays everything is searched on the Internet, so having an online presence is essential if you want to reach more people. Now that you know the difference between each site, you may feel more prepared to choose which one is right for you, so why not go ahead with creating a website? For this, you can count on our team that will develop a personalized website according to your taste and according to your business  needs. For more information, contact us through our contact page or visit the HUB Ativo in Portimão.

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