Of course, it must have happened that you were browsing the Internet at least 1x, and entered a site, which ended up taking so long to enter or was so slow to load content or change pages, that you ended up giving up and exiting. from the website. True?
Well, today’s article will show you the importance of having your website fast, to avoid situations like the ones above, and lose your chance to get a potential customer!
It doesn’t matter what the content is on your website, or what you want with the website, be it sales, leads or visits. It is essential that your website is agile and fast. Having a slow website can have a big impact on your website, in addition to losing visits the search engines will place your site as a “second option”.
According to a Google survey in 2018, 53% of mobile device users leave a website that takes more than three seconds to load.
The problem is that the same research revealed that the average charging time on mobile devices is 15 seconds. Most sites still leave a lot to be desired when it comes to the load time of their pages. A study by SEMrush revealed that over 82% of websites experience performance issues such as slow page load speed.
How can you test the speed of your website? There are some websites that you can use to check the speed of your website, some of them even tell you right away what to change/improve in order to increase the loading speed. To check your website’s loading speed, just visit one of the websites below and enter your website link:
• Page Speed Insights;
• GTmetrix;
• Pingdom;
Now that you’ve checked your speed, what can you do to improve your site’s speed?
Nowadays, there are already several plugins and tools that can help you improve your website’s performance. But there are certain things you might also want to be aware of that could make a big difference in page loading. But let’s give you the improvement suggestions that are often the main causes of a slow site:
Improve server performance:
When a website receives a lot of access, such as news channels, blogs and online stores, it is recommended to invest in a server that is capable of supporting a large number of simultaneous visitors. Having a dedicated server, that is, one that provides the service with total exclusivity to the customer, is important, as it has more storage and data processing resources.
Adjust image sizes and/or change them to a lighter format:
Using images on a website is good as it visually appeals to the user and brings SEO benefits. However, care must be taken not to overdo it. Images can be the heaviest files on a website. One option is to use compressors to make photos smaller. There are image optimization plugins for WordPress, such as Optimus and Tinypng. You can also use a jpg to webp converter which is a lighter format and thus reduce your website loading time.
Still need professional help to improve the speed of your website? At HUB Ativo our web design team will help you prepare your site for faster loading. Whether you already have a website or want to create a website, we will be here to help you with ensuring that our professionals will help you create a personalized website to your liking, but also with all the necessary functions. For more information, contact us at the contact page or visit the HUB Ativo in Portimão.