Creativity is born from sharing, from the collection of ideas that already exist. Think of the times when you’ve had powerful insights after talking to someone. Exchange — whether professional or everyday — is a powerful tool for creation.
This doesn’t mean that individual projects can’t be grand, or that a person alone isn’t capable of building something extraordinary. We know, from all evidence, that this is possible. But what matters here is the power of influence — whether given or received, it creates the opportunity to share authenticity and experience, amplifying collective creativity.
Learning Through Observation
Inspiration doesn’t always come from direct interaction. We can also learn through observation. Neuroscience studies show that the human brain has something called the mirror neuron system — cells that activate both when we act and when we observe someone else acting. In other words, we learn through coexistence.
Mentally repeating the actions of others doesn’t mean imitation; it means the brain absorbs patterns and ideas to start new creative processes. Observing problem-solving strategies, experimenting with new tools, or simply noticing different ways of thinking are all opportunities to learn, reinterpret, and apply what we discover to our own projects.
Being in environments with people from diverse areas and disciplines is an opportunity to activate intelligent connections, absorb good ideas, and let creativity flourish. Diversity of perspectives allows ideas to intersect and evolve — a single observation or suggestion can spark new approaches, and this meeting of distinct ways of thinking often leads to truly innovative solutions.
Cultivating Creativity
Creativity should be seen as a continuous practice, something to be nurtured and cultivated through human interaction, observation, and the sharing of experiences. As we expose ourselves to different environments and perspectives, new opportunities emerge to learn from others, gain knowledge, and combine ideas in new and unexpected ways.
After all, to create is more than an individual act — it’s a collective movement, fuelled by curiosity, listening, and coexistence.