Creativity is born from sharing — from the combination of ideas that already exist. Think of the times you’ve had your best insights after talking to someone. Exchange, whether professional or part of everyday life, is a powerful creative tool.
This doesn’t mean individual projects can’t be remarkable or that one person alone can’t create something extraordinary. We know that’s possible. What we want to highlight here is the power of influence — whether given or received, it creates opportunities to share authenticity and experience, amplifying collective creativity.
Learning Through Observation
Inspiration doesn’t always come from direct interaction. We can also learn by observing. Neuroscience studies show that the human brain has what’s known as the mirror neuron system — cells that activate both when we act and when we watch someone else act. In other words, we learn through connection.
Mentally repeating other people’s actions doesn’t mean imitation. It means the brain absorbs patterns and ideas to spark new creative processes. Observing problem-solving strategies, exploring new tools, or seeing different ways of thinking are all opportunities to learn, reinterpret, and apply knowledge in our own projects.
Being surrounded by people from diverse backgrounds and professions is an opportunity to activate smart connections, absorb fresh ideas, and awaken creativity. Diversity of perspectives allows ideas to cross and transform. A suggestion or an approach can arise from simply listening to or observing someone else — and that meeting of different minds can lead to innovative solutions.
HUB Ativo: A Business Hub
HUB Ativo is an example of a space where sharing happens naturally. It brings together people from different professions, ambitions, and areas of expertise who, at some point, cross paths — perhaps during a coffee break or on their way out. These moments of connection create opportunities for exchange that can turn into real value.
It’s in these moments that the ability to build a professional network emerges, one that boosts both personal and professional growth. Exchange connects, drives evolution, and enriches experience. It’s networking that strengthens — where knowledge is shared and received in return.
From this dynamic comes curiosity and the desire to seek more knowledge, experiences, and connections. Through this process of giving and receiving, the role of the workplace is redefined. It’s no longer seen merely as a place to complete tasks, but as a space for learning and expanding what we already know.
Nurturing Creativity
Creativity, therefore, is a practice to be nurtured and cultivated through human interaction, observation, and the sharing of experiences. As we expose ourselves to different environments, new possibilities emerge — to learn from others, to acquire knowledge, and to combine ideas in ways that lead to growth and innovation.