We people, we know that we have changed, our tastes, habits, interests. And the world of the Internet is no different.
For several reasons, your website has to stay current. Even if your site is very well done, in the world of the internet changes are always happening, this way your site can hardly be current if you keep it unchanged for a long time.
Let’s get to the reasons!
Your website is the face of your company, so it is through your website that customers and potential customers will get to know your company. In this way, having the most and up-to-date information about your company, services and contacts, it is crucial for customers to make a value judgment of their quality and positive credibility.
Outdated design / images can mean lost customers! The look is not everything … but it is almost. When it comes to the design of your website, if it doesn’t make a good first impression, the user is likely to suspect that it is a good option, so having a modern, professional design, updated images and videos will be a good option.
Having a site that is complicated to navigate and not very intuitive can also lead to the loss of customers.
It is important that you view your site as a visitor. The experience of navigating your site should be interesting, intuitive and above all easy. Sites that have too much information, are not intuitive and very long, can make your client feel lost in it and end up leaving the site for not finding what they are looking for. If the customer does not immediately understand how to get to what he wants or takes more than 3 clicks to do so, it is quite possible that he will give up and leave.
Technology and the internet changes and is accessible to everyone in a variety of ways. When developing a website it is necessary to keep in mind that it is necessary to be constantly evolving and to make your website better in every way in order to increase your results but also to keep in mind that nowadays people already visit the websites both by computer but also by mobile phone, so don’t forget to have a responsive website (that adapts to any screen).
Who doesn’t improve, stays behind! Competition increases every day, in all business areas, and this raises the standard of quality that users get used to. If your site is below that standard, you are likely to lose customers.
But be careful!
Too many constant changes can also be negative. Users need some stability and consistency. Therefore, we recommend changes with a minimum and maximum period for the renewal of a website between 2 to 3 years.
At HUB Ativo, in addition to creating websites and online stores, we also renew websites. For more information contact us at our contact page or if you prefer, come and visit the HUB Ativo in Portimão and get to know this and other services we have for you.