Infect your interlocutors. Persuade? To convince? Influence?

Influence is learned. This book explains the most powerful techniques, both personally and professionally, to achieve your goals through the use of a powerful tool called communication. The reflection to which this work invites us helps us to be more influential in our immediate environment and to analyze why good leaders, powerful people and media icons manage to achieve their goals. Influence is forged with rigor, method and a strategy in which we previously plan the goals we intend to achieve through language, our actions, attitudes and personal and professional qualities that range from seduction to brand image, through motivation techniques , emotional intelligence, communication skills and overcoming capacity. The influence is not improvised. On the contrary, the ability to influence is being prepared, and this book will help you to deepen the difficult art of persuading, which is much more than convincing, and to become familiar with the secrets for using communication in a way that achieve the goals you want in your personal and professional life. Success depends on many factors, although the ability to influence is the most powerful tool for achieving any goal.

WHY DO YOU HAVE TO READ THIS BOOK?
1. Because it explains everything we need to know to master the art of persuasion, influence and effective communication.
2. Because Enrique Alcat is an author with great communication skills and important contacts in the main media.

Additional information:

Cover: Soft Cover
Date of 1st edition: January 2, 2014
Dimensions: 16 x 23 cm
Number of pages: 176

Book written in portuguese