Have you ever heard the term “Newsletter” in your life, possibly even at some point you have already registered. In today’s article we will talk about Newsletters, what they are and how they work.
Let’s start by explaining what a Newsletter is:
The Newsletter is like a newsletter that is sent via email to interested people, some Newsletter are sent periodically. Newsltter’s goal is very similar to subscribing to a newspaper or magazine. It is an online subscription, which arrives in the email inbox of customers, customers who have expressed their intention to receive content from a website or store.
A Newsletter does not need to have commercial purposes, such as selling a product or service. The Newsletter can be used as a part of email marketing strategy, create leads, inform or even create a relationship with the public.
But we can say that the Newsletter’s main purpose is to disseminate relevant information to interested parties. For example, product news, important events, promotions or even news in your company or store.
We can say that newsletters can be a way to remember your contacts and visit your website looking for something new. With the correct frequency of sending the Newsletter, it is possible not to let your contacts forget about your business without being insistent or invasive.
But how does the Newsletter work?
Imagine that a potential customer does an online search and finds your site. Now let’s assume that some product, service or even a blog corresponds perfectly to what the customer is looking for.
Only with this point is it already a reason for the customer to establish some connection with your business, and can lead to wanting to continue receiving content like the one you read. It is at this point that the customer decides to subscribe to your newsletter.
That is why it is important to have a registration form clearly visible on your website.
This form can be quite simple but with data that will be important to you, such as email, and at most the name.
After filling out the form, the user becomes part of your contact base and this way you will periodically receive your newsletter.
To keep your customer subscribed to the newsletter, you have to keep in mind that the newsletter must be composed with relevant and quality content, but always within the register of your business. In order to ensure that your contacts are interested in wanting to know more about your business, products and / or services.
But now, how often should I send the newsletter to my contacts?
This is perhaps one of the main points that separate an inefficient strategy from a successful one. If emails are sent with too much space between them, your business will have a harder time maintaining your presence with your contacts.
But if the emails are sent with little space between them, the most likely is that you lose contacts. If your company fills the email box with your contacts’ newsletter, it will present a bad image and lead to the possibility of unsubscribing from the newsletter.
So it is important to find a good balance. There is no magic formula to know the ideal periodicity of sending, but here are some points that you can keep in mind:
– The type of content you are sending;
– The profile of your target audience;
– The performance metrics of other Newsletter campaigns that you have already done.
At HUB Ativo, our web design team can include a newsletter on your website or online store. Start creating your customer list today! For more information contact us through our contact page or visit the Hub Ativo in Portimão.